Where fans fuel champions.
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Where fans fuel champions.
Simple. Secure. Direct.
Fan Power Rankings: Fans + Fire up + Rally Pit activity + Posts. Fuel athletes and engage to level up!
From 1845 through the present day, Baylor football has fielded the Bears across multiple eras of Division I competition, currently competing in the Big 12 at the FBS level. Bruiser and Marigold remain the program's mascots. The program record reflects 0 national championships and 9 Big 12 titles. Baylor has played 12 games this season, finishing 5-7. The Bears roster carries 132 athletes across all positions. Leading the team statistically are Sawyer Robertson (3,681 passing yards, 31 TDs), Caden Knighten (469 rushing yards). The Bears play home games on the Baylor campus. The Bears most recently faced their opponent on November 29, 2025, with the result a loss 24-31 at Waco, TX. Their next scheduled game is against their opponent on September 5, 2026. "Old Fight" stands as the Baylor football fight song, played at home games and victory celebrations across the Big 12 schedule. When fans fuel a Bear athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
The Football Program at Baylor University competes at the highest level of collegiate athletics within the NCAA Division I Football Bowl Subdivision (FBS). As a member of the Big 12 Conference, Baylor football consistently faces elite competition from some of the nation’s most prominent programs. This positioning places the program in a highly competitive environment, demanding peak performance from student-athletes both on and off the field. Within the university’s athletic ecosystem, football represents a flagship sport, driving significant attention, resources, and institutional support. The program’s competitive stature is marked by rigorous game schedules, nationally recognized opponents, and a commitment to maintaining relevance in one of college football’s premier conferences.
Baylor’s Football Program benefits from state-of-the-art infrastructure designed to foster athletic development and competitive success. The home venue, McLane Stadium, is a modern facility with a seating capacity of approximately 45,000, featuring a high-quality natural grass playing surface that enhances game-day performance and athlete safety. The stadium’s design encourages an intense and immersive atmosphere that energizes both players and fans, contributing to a formidable home-field advantage.
Beyond game day, the program’s comprehensive training environment supports year-round athlete development. The football complex includes cutting-edge strength and conditioning centers equipped with advanced performance technology, recovery tools, and nutrition resources. These facilities enable tailored training regimens focused on maximizing athlete potential and minimizing injury risk.
Baylor Football holds significant commercial and branding value, both regionally and nationally. The program benefits from extensive media exposure through Big 12 TV contracts and digital streaming platforms, granting athletes visibility on major sports networks and online channels. This exposure amplifies the program’s appeal for recruits seeking to elevate their personal brand and NIL (Name, Image, Likeness) opportunities.
The dedicated and passionate fanbase in the Waco area and beyond creates a vibrant market for sponsorships and endorsements. Local and regional businesses actively engage with Baylor football through partnerships, creating a robust ecosystem for athlete NIL deals. The program’s visibility and competitive schedule attract corporate interest, providing players with multiple avenues for brand development and financial growth.
For recruits, Baylor offers a platform where athletic performance translates directly into marketability. The combination of high-level competition, modern facilities, and a supportive fan and business community makes the Football Program an attractive destination for those aiming to maximize both their athletic and commercial potential.
