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Where fans fuel champions.
Simple. Secure. Direct.
Fan Power Rankings: Fans + Fire up + Rally Pit activity + Posts. Fuel athletes and engage to level up!
East Texas A&M Lions basketball is a Division I program in the Southland. Established in 1889 and known for Lucky the Lion. The program record reflects 0 national championships, 1 Southland title, and 5 NCAA tournament appearances. East Texas A&M is in the heart of the current schedule, posting a 6-8 record across 14 games. The statistical leaders for East Texas A&M this season are Tiani Ellison (391 points), Cora Horvath (94 assists), and Reza Po (372 points). The Lions play home games on the East Texas A&M campus. The Lions most recently posted a win (66-57) on February 13, 2026 at Commerce, TX. Their next game is scheduled for February 14, 2026 at Commerce, TX. The Lions carry Lucky the Lion tradition, with "Texas A&M-Commerce Fight Song" as the program's fight song. When fans fuel a Lion athlete on RallyFuel, 90% lands directly with the athlete — funding training, recovery, and the realities of college sports.
The East Texas A&M Women's Basketball Program stands at the intersection of rigorous NCAA Division I competition and academic achievement, embodying the university's mission to cultivate well-rounded leaders. Competing as a distinguished member of the Western Athletic Conference (WAC), this program thrives in a dynamic environment where student-athletes consistently engage with formidable regional and national opponents. Within the university's athletic framework, women's basketball is not merely a sport; it serves as a cornerstone of East Texas A&M’s identity, significantly amplifying the institution's visibility and enhancing recruitment efforts. The program's focus on developing versatile, adaptable athletes ensures they are well-prepared to excel both on the court and in their future professional endeavors.
East Texas A&M’s women's basketball program is supported by state-of-the-art infrastructure that fosters elite performance and academic success. The Harrison Coliseum, with its seating capacity of approximately 5,500, creates an electric atmosphere, allowing players to thrive in a setting that is both intimate and energizing. The high-quality hardwood court is meticulously designed to optimize player safety and enhance performance, serving as a vital component of the athletes’ training and competition experience.
Beyond game day, the program’s comprehensive training facilities and robust support systems are strategically designed for holistic athlete development:
The East Texas A&M women's basketball program represents a significant market opportunity within the Name, Image, and Likeness (NIL) ecosystem, driven by its robust regional presence and an expanding fan base. Strategic media partnerships, including streaming services and select television broadcasts, enhance player visibility and create a fertile ground for brand alignment. This media exposure effectively translates to increased personal brand equity for student-athletes, enabling them to convert their visibility into monetization strategies.
For high-caliber recruits, East Texas A&M offers an unparalleled platform for personal brand enhancement, combining the prestige of NCAA Division I competition with consistent media exposure and an athletics department committed to supporting NIL initiatives. The university's investment in both athletic and academic excellence not only cultivates a competitive spirit but also equips young athletes with the skills necessary to navigate the evolving landscape of NIL opportunities. This comprehensive environment positions East Texas A&M as a premier choice for those aiming to build sustainable careers in basketball and beyond, ensuring that student-athletes can effectively leverage their digital footprints for long-term success.
