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Where fans fuel champions.
Simple. Secure. Direct.
36 Schools•Division I•Est. 1994
Founded in 1994, the Big 12 Conference is the newest of the Power Four conferences but has quickly emerged as one of the top leagues in the country across men's and women's sports. The Big 12 was formed by merging all eight members of the former Big Eight Conference with four schools from the Southwest Conference, and teams began conference play in 1996. The conference has experienced rapid growth in recent years. BYU, Cincinnati, Houston and UCF joined for the 2023-24 school year, followed by Arizona, Arizona State and Utah the next year. Colorado, which had previously left the conference, also rejoined in 2024-25. Those additions brought the Big 12 to 16 members spanning 10 states and four time zones — Arizona, Arizona State, Baylor, BYU, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, UCF, Utah and West Virginia. The Big 12 sponsors 25 sports across 10 men's and 15 women's programs and is home to 92 team NCAA national championships. The conference also includes affiliate members in wrestling from outside the league. Under the House v. NCAA settlement, Big 12 schools can share up to $20.5 million directly with athletes through NIL revenue-sharing agreements, with football and men's basketball typically commanding the largest share of those budgets. The Big 12 transfer portal has been among the busiest in college athletics, with NIL playing a central role in recruiting and retention across the conference. Fans can browse Big 12 athletes by school, sport and position on RallyFuel and back them through fan-powered, risk-free NIL deals.
Official Website
Founded in 1994, the Big 12 Conference is the newest of the Power Four conferences but has quickly emerged as one of the top leagues in the country across men's and women's sports. The Big 12 was formed by merging all eight members of the former Big Eight Conference with four schools from the Southwest Conference, and teams began conference play in 1996. The conference has experienced rapid growth in recent years. BYU, Cincinnati, Houston and UCF joined for the 2023-24 school year, followed by Arizona, Arizona State and Utah the next year. Colorado, which had previously left the conference, also rejoined in 2024-25. Those additions brought the Big 12 to 16 members spanning 10 states and four time zones — Arizona, Arizona State, Baylor, BYU, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, UCF, Utah and West Virginia. The Big 12 sponsors 25 sports across 10 men's and 15 women's programs and is home to 92 team NCAA national championships. The conference also includes affiliate members in wrestling from outside the league. Under the House v. NCAA settlement, Big 12 schools can share up to $20.5 million directly with athletes through NIL revenue-sharing agreements, with football and men's basketball typically commanding the largest share of those budgets. The Big 12 transfer portal has been among the busiest in college athletics, with NIL playing a central role in recruiting and retention across the conference. Fans can browse Big 12 athletes by school, sport and position on RallyFuel and back them through fan-powered, risk-free NIL deals.
Official Website
The Big 12 Conference has made a significant mark in college basketball, with its competition structure fostering intense rivalries and showcasing top-tier talent. As the conference heads into another season, member schools like Kansas, Baylor, and Texas Tech are preparing for a competitive landscape that has historically produced remarkable results and fan engagement.
During the regular season, Big 12 basketball teams engage in a round-robin format, where each member competes against every other school in the conference. This setup not only emphasizes the importance of each matchup but also allows teams to establish their standings based on performance over the course of the season. With 16 teams in the mix, each game carries weight, as the competition can be fierce, and outcomes can significantly affect potential postseason positioning.
The scheduling of Big 12 basketball is designed to maximize visibility and engagement. Games typically occur in the evenings and are strategically placed throughout the week, allowing fans and students ample opportunity to attend. This structure also aims to capitalize on broadcast windows, making the conference games appealing to national audiences, especially during peak viewing times. The synergy between schools and broadcast partners enhances the visibility of Big 12 basketball, which is essential for building team brands and fan bases.
The Big 12 Championship, held annually, showcases the league's best teams in a knockout format. This event not only crowns the conference champion but also plays a pivotal role in NCAA Tournament selections. With teams like Kansas having a storied history of success, the stakes are high, and the championship often serves as a precursor to deeper runs in the NCAA Tournament.
As the season unfolds, Big 12 basketball continues to be a hotbed of competition, with each game contributing to the narrative of the year. The blend of traditional rivalries, emerging talents, and the quest for championships ensures that this type sport remains at the forefront of college athletics within the Big 12 Conference.